Dynamic Brand Strategist and Creative Leader with over 10 years of experience bridging the gap between high-level brand vision and data-driven performance. Proven track record in scaling global identities, leading cross-functional teams, and translating complex tech narratives into human-centric stories. Expert at navigating M&A environments and high-stakes C-suite engagement.

Strategic Leadership | Brand Equity & Identity, Creative Operations, Digital Transformation.

Marketing & Design | Growth Marketing, Integrated Campaign Strategy, Performance-Driven Design, UX/UI-Informed Creative.

Operations & Management | Stakeholder Management, M&A Brand Collateral, Vendor & Agency Management.

Content | Storytelling, Copywriting, Advocacy Branding.

Project Management | PMP (License 2981071), JIRA, Asana, Monday.com, Salesforce, Hubspot.

Design & Systems | Adobe Creative Suite (Expert), Figma, WordPress, Canva, Mailchimp, Wix, Google Workspace.

Education | Clemson University | B.S., Graphic Communications (Minor in Advertising).

Languages | Native English, A2 Dutch.

AS Brand and Design  |  November 2023 - present  |  Haarlem, NL
Creative Strategist & Advocacy Designer

• Spearheaded the creation of advocacy-driven brand assets for rare disease research, utilizing visual storytelling to increase global awareness.

• Acted as the lead community voice for English Speaking Haarlem, optimizing communication strategies for accessibility and high engagement.

• Refined hands-on expertise in editorial design and community-centric brand narratives

Chartboost  |  May 2022 - November 2023  |  Amsterdam, NL
Manager, Creative Operations

Chartboost is a mobile game in-app programmatic advertising and monetization platform that helps developers monetize mobile apps and connects advertisers to global in-app inventory.

• Optimized creative operations for a leading mobile game monetization platform, aligning asset production with strict performance KPIs and brand standards.

• Partnered cross-functionally with Data Science and Product teams to iterate on ad creatives based on real-time performance analytics.

• Built feedback loops that bridged the gap between design and analytics, resulting in a measurable uplift in campaign ROI.

Child Helpline International  |  July 2021 - May 2022  |  Amsterdam, NL
Communications Officer

Child Helpline International is a collective impact organisation that coordinates information, viewpoints, knowledge and data from our child helpline members, partners and external sources to help and support child protection systems, and to help our members advocate for the rights of children and amplify their voices.

• Architected and executed a full global rebrand, including the development of a modern visual identity and a unified digital content strategy.

• Directed end-to-end production of visual assets for annual reports, partner toolkits, and high-impact advocacy campaigns.

• Managed a comprehensive website redesign, focusing on SEO/UX enhancements and campaign-driven storytelling to drive donor/partner engagement.

Thematiks  |  December 2020 - June 2021  |  Amsterdam, NL
Director of Creative Operations

Thematiks is an app/web platform that gives subscribers exclusive access to analysis and commentary by industry leaders from institutions like Yale, the Gucci Research Lab, and the World Economic Forum.

• Managed the launch of the Thematiks app

• Analyzed operational processes and build the foundation for everything from file storage to advertising

• Researched, designed, and managed production schedules for all marketing channels and assets

• Launched social media and public relations outreach

• Managed expert talent on innovation for platform content, social media, and programming

• Redeveloped and designed website and optimized for SEO, Google Analytics, and B2C utilization (

World 50  |  February 2011 - November 2020  |  Atlanta, US + Remote
Project + Creative Operations Manager

World 50 is a members-only resource for senior executives from globally respected organizations to privately and candidly share ideas and solutions.

• Orchestrated brand vision for an elite, members-only C-suite resource, ensuring creative excellence across digital, live events, and print.

• Developed high-stakes collateral for two successful M&A rounds, creating all content presented to top-tier VC firms and global banks.

• Led external creative partners and freelancers to maintain brand cohesion during high-volume, global campaign launches targeting Fortune 500 executives.

• Active member of CEO Advisory Council to drive strategic and cultural change within World 50

• High-level influencer within World 50, developing relationships, negotiating systems/schedules between internal stakeholders and external vendors

• Led Inclusion & Diversity Impact platform Steering Committee to drive progress in imperative initiatives to benefit member companies’ DEIB efforts

• Created process workflow and content management tracking system, and manage company-wide implementation

• Ran World 50 Book + Artifact Club, from book or artifact selection to summary creation, packaging and shipment, and archive management

• Processed and oversaw over $600,000 annual budget for the Marketing department 

• Set company on operating schedule to maximize procurement of materials and packaging

• Work with CEO, CMO, Creative Director, and Managing Editor to set creative strategy, which included a rebrand of event collateral and marketing materials and ongoing refreshes

• Spearhead workflow, production, and execution of digital and marketing projects and all printed pieces, involving collaboration with teams across World 50’s entities as well as outside vendors

• Work with digital team to set digital strategy, including app development, digital platforms, and integrating live and written content on the World 50 app

• Responsible for developing and implementing brand guidelines across all print and digital collateral, including serving as the final art check on all print and digital project

ICON Worldwide  |  September - December 2010  |  Bühler, Switzerland
Graphic Designer

ICON Worldwide is a full-service advertising and marketing agency.

• Designed publications, ads, posters, and promotional pieces

• Created logos and brand identity pieces from concept to execution

• Adventured into the unknown to experience life lessons through a new lens

2021-2024  |  Project Management Institute

• PMP Certification Number: 2981071

• Earned PDUs from The Open University, Udemy and Darden School of Business, University of Virginia

2016-2020  |  World 50 Management Programs

• iNext: Selected for internal management and leadership training week to continue sharpening skills needed to lead and inspire my team

• SNP: Participated in SNP Management Training course to refine motivating, problem-solving, and communication skills

Oct 2014  |  One Young World  |  Dublin, Ireland

One Young World gathers together young people from around the world to debate and formulate solutions for pressing issues the world faces.

• Awarded by World 50 executive leadership team to participate in paid, week-long development program

• Learned conflict resolution, sustainable business practices, and bridging diversity gaps in the workplace

• Developed social innovation, networking, and social entrepreneurship skills 

2006-2010  |  Clemson University  |  Clemson, South Carolina, USA

• B.S., Graphic Communications

• Minor, Communications (Advertising)

Looking to talk to people who have worked with me? 

Take a look on LinkedIn, or find a list of people from all levels of the organizations I have worked with below. Let me know who you'd like to speak with and I can provide you with contact information:

• Jake Ricafrente | Managing Director, World 50

• Feifei Sun | Executive Editor, McKinsey & Company

• David Wilkie | Chief Executive Officer, World 50

• Nandini Basuthakur | Chief Executive Officer, Procurement Leaders

• Bria Bass | Inclusion and Diversity Director, World 50

• Dara Nunn | Senior Product Manager, AT&T

• Phillip Barlag | Executive Director, World 50

• Carlos Alvarenga | Chief Eexecutive Officer, Thematiks

• Jacqueline Leftwich | Managing Editor, World 50