Dynamic Brand Strategist and Creative Leader with over 10 years of experience bridging the gap between high-level brand vision and data-driven performance. Proven track record in scaling global identities, leading cross-functional teams, and translating complex tech narratives into compelling, human-centric stories. Expert at navigating complex, fast-evolving environments, managing large-scale budgets, and steering high-stakes C-suite engagement.

• Strategic Leadership: Brand Equity & Identity, Creative Operations, Digital Transformation, Change Management

• Marketing & Design: Growth Marketing, Integrated Campaign Strategy, Performance-Driven Design, UX/UI-Informed Creative

• Operations & Management: Stakeholder Management, M&A Brand Collateral, Vendor & Agency Management, Budgeting

• Content & Storytelling: Copywriting, Advocacy Branding, Internal & External Communications

AS Brand and Design  |  November 2023 - present  |  Haarlem, NL
Creative Strategist & Advocacy Designer

• Spearheaded the creation of advocacy-driven brand assets for rare disease research, utilizing visual storytelling to increase global awareness.

• Acted as the lead community voice and Chairperson for English Speaking Haarlem, optimizing communication strategies for accessibility, inclusivity, and high engagement.

• Refined hands-on expertise in editorial design, corporate publications, and community-centric brand narratives for four various local companies.

Chartboost  |  May 2022 - November 2023  |  Amsterdam, NL
Manager, Creative Operations

Chartboost is a mobile game in-app programmatic advertising and monetization platform that helps developers monetize mobile apps and connects advertisers to global in-app inventory.

• Optimized creative operations for a leading mobile game monetization and programmatic advertising platform, successfully aligning high-volume asset production with strict performance KPIs and brand standards.

• Partnered cross-functionally with Product, Engineering, Data Science, and business teams to iterate on ad creatives based on real-time performance analytics.

• Built systemic feedback loops that bridged the gap between design and analytics, resulting in a measurable uplift in campaign ROI.

• Developed and managed an international network of creative vendors and design studios, prioritizing production schedules, contracts, and resource allocations.

Child Helpline International  |  July 2021 - May 2022  |  Amsterdam, NL
Communications Officer

Child Helpline International is a collective impact organisation that coordinates information, viewpoints, knowledge and data from our child helpline members, partners and external sources to help and support child protection systems, and to help our members advocate for the rights of children and amplify their voices.

• Architected and executed a comprehensive global rebrand, including the development of a modernized visual identity guide and a unified digital content strategy.

• Directed end-to-end production of visual assets and editorial layouts for annual reports, partner toolkits, and high-impact global advocacy campaigns.

• Managed a top-to-bottom website redesign, optimizing the platform for SEO, user experience (UX), Google Analytics, and B2B partner engagement.

Thematiks  |  December 2020 - June 2021  |  Amsterdam, NL
Director of Creative Operations

Thematiks is an app/web platform that gives subscribers exclusive access to analysis and commentary by industry leaders from institutions like Yale, the Gucci Research Lab, and the World Economic Forum.

• Analyzed foundational operational processes and built the structural infrastructure for file storage, scheduling, and multi-channel marketing campaigns.

• Managed the seamless app launch, public relations outreach, and content programming featuring insights from global leaders.

• Redeveloped the web platform and optimized it for SEO, Google Analytics, and B2C utilization.

World 50  |  February 2011 - November 2020  |  Atlanta, US + Remote
Project + Creative Operations Manager

World 50 is a members-only resource for senior executives from globally respected organizations to privately and candidly share ideas and solutions.

• Orchestrated the brand vision and guidelines for an elite, members-only C-suite resource, ensuring ongoing creative excellence across digital applications, live events, and print collateral.

• Developed high-stakes marketing collateral for two successful M&A rounds, designing all pitch materials presented to top-tier VC firms and global investment banks.

• Managed a $600,000+ annual creative budget for the marketing department, setting data-backed procurement schedules to maximize material efficiency during exponential growth.

• Led external creative partners, freelance designers, printers, photographers, and copywriters to maintain flawless brand cohesion during high-volume global campaign launches.

• Acted as a vital cross-company contributor, serving on the CEO Advisory Council and leading the Inclusion & Diversity Impact platform Steering Committee.

ICON Worldwide  |  September - December 2010  |  Bühler, Switzerland
Graphic Designer

ICON Worldwide is a full-service advertising and marketing agency.

• Designed publications, ads, posters, and promotional pieces

• Created logos and brand identity pieces from concept to execution

• Adventured into the unknown to experience life lessons through a new lens

2021-2024  |  Project Management Institute

• PMP Certification Number: 2981071

• Earned PDUs from The Open University, Udemy and Darden School of Business, University of Virginia

2016-2020  |  World 50 Management Programs

• iNext: Selected for internal management and leadership training week to continue sharpening skills needed to lead and inspire my team

• SNP: Participated in SNP Management Training course to refine motivating, problem-solving, and communication skills

Oct 2014  |  One Young World  |  Dublin, Ireland

One Young World gathers together young people from around the world to debate and formulate solutions for pressing issues the world faces.

• Awarded by World 50 executive leadership team to participate in paid, week-long development program

• Learned conflict resolution, sustainable business practices, and bridging diversity gaps in the workplace

• Developed social innovation, networking, and social entrepreneurship skills 

2006-2010  |  Clemson University  |  Clemson, South Carolina, USA

• B.S., Graphic Communications

• Minor, Communications (Advertising)

Looking to talk to people who have worked with me? 

Take a look on LinkedIn, or find a list of people from all levels of the organizations I have worked with below. Let me know who you'd like to speak with and I can provide you with contact information:

• Jake Ricafrente | Managing Director, World 50

• Feifei Sun | Executive Editor, McKinsey & Company

• David Wilkie | Chief Executive Officer, World 50

• Nandini Basuthakur | Chief Executive Officer, Procurement Leaders

• Bria Bass | Inclusion and Diversity Director, World 50

• Dara Nunn | Senior Product Manager, AT&T

• Phillip Barlag | Executive Director, World 50

• Carlos Alvarenga | Chief Eexecutive Officer, Thematiks

• Jacqueline Leftwich | Managing Editor, World 50